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Friday, November 21, 2014

The Effects of Women's Magazines on Body Image

Since the 1950s, the gap between the body weight of the women portrayed in magazines and the average American woman has grown. The average weight of women has increased while the average weight of fashion models has declined. This growing gap have well-documented negative effect and said on the body image of women and girls who read women's magazines.

Ideal Body

According to 2013 Infographic Program produced by Rader, "80% of the women who made insecure by the images they see of women on television and more than 66 percent of the women affected by the skinny models in the magazine." The women who were shown pictures of thin models showed a drop in self-esteem and mood overall, compared to the women in the control group, indicating a neutral picture.

Social Comparison Theory

A 2006 Review published in the journal "Mind Matters" attribute the negative effects of media ideals of body image with the mechanism of social comparison. According to the theory of social comparison, individuals tend to compare ourselves to others, and when individuals feel superior by comparison, triggering a positive emotional state. When the comparison left individuals feeling of inferiority, however, anger and loss of self esteem is the result. This study shows that, when people are average compare themselves with celebrity ideal, comparative cause feelings of low self-esteem and encouragement to achieve the ideal state of the magazine thinness.Women and eating disorders

Most of the research on the effect of women's magazines and body image has focused on the relationship between the media and eating disorders. In 1999, a study published in "Archives of Pediatrics and Adolescent Medicine" reported that teenage girls who reported that they try to look like the women in the magazines or television are more likely to be involved in cleaning up the behavior associated with the eating disorder bulimia. Research on "eating disorders" 2004 also noted that women who have a history of an eating disorder are more susceptible to negative effects on body image after viewing media images.

Magazine vs. Television

The authors of the review on "Mind Matters" discussed the impact of differences between the ideal of women see the pictures on television and in magazines. Watching television has proven to increase the discontent of the body, but less commonly associated with the drive for thinness and irregular eating behaviour happens to women and girls who read the magazine mode. According to the author, this may be because women watch television for entertainment, but switched to a diet specifically for magazines, fashion and fitness advice.

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